Roster Of VP Racing Fuels Branding Partners Is Growing

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VP Racing Fuels considers itself the “World Leader in Race Fuel Technology”, and over the last couple of months, they have been taking steps to expand their brand. They’ve recently added three new partners to their program, Petromark, Inc., Western States Petroleum, and Nebraska Iowa Supply, Inc. VP offers a number of advantages to these retailers, namely a high-quality credit-card processing program that offers lowers fees than the retailers are accustomed to, in addition to the high-quality VP-branded fuel products that have become world-renowned for their quality and consistency.

nightimestationFor example, Petromark, Inc., which is based in Harrison, Arkansas, and offers nearly 220 retail and wholesale gasoline sites across Arkansas, Oklahoma, Kansas, Missouri, and Tennessee, signed on in an effort to be able to take advantage of VP’s programs. In a press release, Petromark co-owner Steve Turner said, “We focused on VP’s image, very favorable credit card processing program and incremental revenue from other VP-branded products to provide our independent sites the resources to compete in a changing marketplace.” Western States Petroleum’s Sales Manager, Steve Tolboe, explained that VP is “A world class brand without the ‘branded’ fuel prices”. Western States Petroleum has distributed VP’s race fuel products for nearly a decade and is familiar with the company’s operation. 

What does this mean to you? While VP isn’t on the level of BP or Shell just yet, they are working hard to expand the brand’s reach across the United States, and provide quality fuels at realistic prices. We look forward to the day that you can pull into a VP station in all 50 states and pick up some of their quality products for your daily driver. 

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About the author

Jason Reiss

Jason draws on over 15 years of experience in the automotive publishing industry, and collaborates with many of the industry's movers and shakers to create compelling technical articles and high-quality race coverage.
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