Dirt Kings Late Model Tour Inks Multi-Year Title Sponsorship Deal

The Dirt Kings Late Model Tour has announced that it has inked a multi-year title sponsorship deal with Discount Shop Towels, which will extend through at least the 2020 campaign.

“We’re proud to have DiscountShopTowels.com as the title sponsor of the Dirt Kings Late Model Tour,” says Sandy Shultz, Co-Promoter of the Dirt Kings Tour. “We’ve been working with Loren and Michelle (Vavricka) to promote their business and increase visibility for our sport. The Dirt Kings Tour has the best Dirt Late Model drivers and we are thankful for sponsors who share our passion for racing.”

“We are thrilled to extend our partnership with Discount Shop Towels. What started as a casual lunch meeting in April 2017 has turned into a great friendship and numerous opportunities to grow their business and increase awards and sponsorship for the drivers of the Tour,” says Jason Shultz, Co-Promoter of the Dirt Kings Tour.

For Discount Shop Towels and the company’s President, Loren Vavricka the sponsorship of the tour allows them to give back to a sport that they truly love.

“As racing fans, we wanted to get involved and support something that we love. We’ve made great connections being involved with the Dirt Kings Tour the last two seasons that have allowed us to expand our business. The teams and fans of the Tour really support their sponsors,” says Loren Vavricka.

In addition to meeting drivers, teams and fans at the track, Vavricka has made connections with other sponsors of the Tour, who use his products as well.

Sandy & Jason Shultz, Promoters of Dirt Kings Tour and Loren & Michelle Vavricka, Owners of Discount Shop Towels.

“The racing community is an incredibly supportive group and is loyal, which makes this business even more fun,” says Vavricka.

Loren and his wife, Michelle, are at every race throughout the season and can be found in the pit area with their trailer of products.

The Dirt Kings Late Model Tour is currently in its sophomore season and sanctions Dirt Late Model events in the state of Wisconsin.

About the author

Ben Shelton

Ben got his start at historic Riverside International Speedway. His accomplished motorsports media career includes journalist, race announcer, and on-air personality.
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