Historic Event Set For WoO Late Models And Sprint Cars This Weekend

It is rare that the World of Outlaws Late Models and Sprint Cars race on the same program. Historically the two classes begin and close each race season together, but never before have they joined forces in the middle of a race season.

This year’s Independence Day celebration will include this first-time event from July 2 – July 4 at Cedar Lake Speedway in New Richmond, Wisconsin. This unique promotion can only be described as the first major sporting event to be contested with a full audience since the COVID-19 pandemic shut down all sports. What better way to celebrate the birth of our nation?

The Event

Starting the groundbreaking event will be qualifying and a pair of $3,000-to-win, 20-lap Showdowns for both the World of Outlaws NOS Energy Drink Sprint Cars and World of Outlaws Morton Buildings Late Models on Thursday night, July 2, 2020.

The following two nights (Friday and Saturday), both series will feature a full race program each night with heat races, last chance showdowns, and Feature races with a $20,000-to-win / $1,000-to-start purses. The Sprint Car Feature will be a 35-lap race while the Late Models will run an impressive 50-lap main event each night. The series and event sponsors have united to produce a major league prize fund for the event.

We couldn’t think of a better way to thank our fans than by bringing both World of Outlaws Series together for a huge, mid-summer classic. – Brian Carter, World of Outlaws CEO

“We’re excited to break through and welcome back full grandstands to celebrate Independence Day Weekend at Cedar Lake Speedway,” said World of Outlaws CEO Brian Carter. “We couldn’t think of a better way to thank our fans than by bringing both World of Outlaws Series together for a huge, mid-summer classic.”

Cedar Lake Speedway

Cedar Lake Speedway is nestled between Cedar Lake and the St. Croix River on the eastern side of the Minnesota and Wisconsin border near New Richmond, Wisconsin. According to the race promoters, the current incident rates for COVID-19 are far below national benchmarks.

The 3/8-mile high-banked clay oval is one of the most fan-friendly short tracks in the country, situated in a location perfect for enjoying camping and outdoor activities. Fans can take in the fresh air and summer temps during the days throughout the holiday weekend while returning to the track each night for “The Greatest Show on Dirt.”

Brad Sweet, 2019 World of Outlaws NOS Energy Drink Series Champion and current points leader.

I’ve had a lot of success there, so it gives me a lot of confidence going back. – Brad Sweet

Brad Sweet

“I’m really looking forward to getting back to Cedar Lake. I really enjoy that race track,” said 2019 World of Outlaws NOS Energy Drink Series Champion and current points leader and driver of the NAPA Auto Parts #49, Brad Sweet, a winner last season at Cedar Lake.

“I’ve had a lot of success there, so it gives me a lot of confidence going back. I’m also looking forward to racing in front of a full crowd; I think it’s really fitting that it’s happening on Independence Day weekend.”

Brandon Sheppard

Like Sweet, two-time World of Outlaws Morton Buildings Late Model Series Champion Brandon Sheppard and his Valvoline #1 Late Model are former visitors to Victory Lane at Cedar Lake Speedway.

It’s really rare to have both series come together, so this is pretty big for us and the fans. – Brandon Sheppard

“The atmosphere at Cedar Lake is always incredible, so I’m excited we’ll have the chance to race in front of full grandstands and try to pick up a few more wins,” Sheppard said. “Plus, with the Sprint Cars there, it’s definitely the best of the best, and I enjoy being able to watch those guys race when we’re off the track. It’s really rare to have both series come together, so this is pretty big for us and the fans.”

Two-time World of Outlaws Morton Buildings Late Model Series Champion Brandon Sheppard. Photo by Michael Moats

“The nature of motorsports competition has provided an advantage. As the smallest of the big and biggest of the small in racing, we have been uniquely positioned to take a leadership role in the sports landscape,” World of Outlaws CMO Ben Geisler said. “We will continue to follow procedures consistent with the best available thinking and local conditions and are humbled to be able to offer our fans the freedom of choice; freedom to buy a ticket, freedom to watch all three nights on DIRTVision, or watch Saturday night’s finale on CBS Sports Network, all on Independence Day.”

The Details

On-track action will begin at 7 pm CT Thursday, 6:30 pm CT on Friday and 5:00 pm CT on Saturday. For fans unable to make it to the track, both Saturday features will air LIVE on CBS Sports Network, in a 2-hour CBS Sports Spectacular from 9-11 pm ET (8-10 pm CT). As always, every lap of all three nights will also be broadcast live on DIRTVision, included at no additional charge in your DIRTVision Fast Pass subscription for $39/month.

Tickets and camping are available at CedarLakeSpeedway.com. A three-day advance reserved ticket is $119; a two-day advance reserved ticket is $99. Single-day walk-up tickets will start at just $29 for Thursday and $49 for Friday and Saturday on a first-come, first-served basis. Kids 12-and-under are FREE in general admission. Camping is just $50 for the weekend, no matter how many days a camper stays.

Pit access will be $35 on Thursday, $55 on Friday and Saturday. Three-day pit access is $130, or $110 for DIRTcar members. Fans can upgrade their tickets for behind-the-scenes and close-up access to World of Outlaws cars and stars for just $5/day.

Stay tuned to WorldofOutlaws.com and World of Outlaws social channels for more information as the event approaches.

Article Sources

About the author

Bobby Kimbrough

Bobby grew up in the heart of Illinois, becoming an avid dirt track race fan which has developed into a life long passion. Taking a break from the Midwest dirt tracks to fight evil doers in the world, he completed a full 21 year career in the Marine Corps.
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