It is no secret that practically every racer at every level is on the constant lookout for sponsorship to help defray the costs of their chosen sport. After all, it’s money that makes the world go round, and racing is no different.
We’ve done stories before on ways to attract and keep great sponsors. In case you missed it, you can check out a great one here. The most important factor potential sponsors are looking for is a race team that will represent them well and provide maximum bang for the buck. You can’t visit Victory Lane every weekend, sponsors understand that. But win or lose, you can look professional and well organized.
And the first step toward that is bringing a car to the track that stands out from the crowd. Gone are the days when sign painters travelled to shops to hand-letter race cars–at least mostly. Today, you can do much better with a full printed vinyl wrap that looks great and is easy to replace whenever any sheet metal gets torn up. Plus, it’s becoming more affordable, especially if you do the install work yourself.
We recently posted a story about hanging a body on a new race car owned by racer Jason Gulledge. After that story was complete, we followed the car to be wrapped by StarGraphix in Lancaster, SC. StarGraphix owner Justin Starnes wraps race cars of all types, and even ships wraps all over to racers willing to do the installs themselves.
We were impressed that while many wrap designers prefer to stick with just the Late Models on both dirt and asphalt because their bodies are more uniform, Starnes has developed templates that work with many cars that typically race in the lower classes. And the quality looks just as good as anything racing Lucas Oil or the World of Outlaws. Starnes says that when working with a race team that plans to install the wrap themselves, he can provide a list of measurements he needs to help make the wrap fit properly. Applying the wrap yourself isn’t too difficult, and you will get better with practice. Thankfully, manufacturers now produce films that are called “permanently removable,” which means that as long as you don’t press the wrap against the sheet metal, it can be pulled back and reset numerous times.
Read on for more tips and tricks.