XM Gets Official with Somernites

SomernitesXceleration Media Group® is happy to announce it has once again been named the Official National Media Partner of Somernites Cruise. Xceleration Media™ (XM) will promote Somernites across its multi-channel network of digital and print platforms and will be on hand at select events throughout the year.

Beautiful and historic Somerset, Kentucky, is recognized by the state legislature as “The Car Cruise Capital of Kentucky.” It is home to Somernites Cruise, the largest monthly classic car show in the state. The shows average more than 1,200 cars per month. Held on the fourth weekend of each month from April through October, the show attracts car enthusiasts from across the nation who travel the rolling hills of the Bluegrass State to take part. Now over halfway into its second decade, Somernites provides participants and spectators a free, family-oriented atmosphere with live music, great food, and plenty of entertainment.

XM’s four print titles — Street Rod Life, Power & Performance News, Drag Racing Scene, and OneDirt — will be distributed free of charge to enthusiasts at each of the Somernites Cruise weekends throughout the year. Additionally, XM will provide coverage of the events in the pages of Street Rod Life and Power & Performance News as well as StreetRodLife.com, PPNDigital.com, and Gearheads4Life.com.

“We are thrilled to once again be the official national media partner for Somernites Cruise,” XM Operations Director Shawn Brereton said. “I think it is one of the best recurring cruise-ins in the nation — it’s certainly the best one I’ve attended. The volunteers who run Somernites Cruise are so passionate about it. I go to a lot of events throughout the year, and I run into them at almost every one promoting their event. You don’t stay on top if you don’t put in the work, and that is the reason why Somernites Cruise is so successful. We are just happy to help promote the events and look forward to continuing to grow along with them.”

Somernites Cruise Executive Director Keith Floyd is looking forward to another great year.

“We are excited that Xceleration Media Group and its fantastic publications will be back with us in 2017,” he said. “It was terrific having them on board last year. People loved getting the magazines free of charge and seeing the coverage inside and online. Having a presence, both in advertising and event coverage, is a great benefit for us. With their distribution all over the country, we are able to reach people in different regions who might not know us. We even give out their magazines at our booth during events we attend. People love getting them.”

For more information on Somernites Cruise, visit the website at somernitescruise.com, or follow on Facebook.

About Xceleration Media™
Xceleration Media™ is an automotive focused, multi-channel relationship marketing company at the forefront of today’s changing media landscape. With properties in five major automotive/motorsports segments, Xceleration Media™ uses a variety of innovative delivery channels to ensure its hard-hitting technical content reaches high-value enthusiasts, racers and hobbyists. Also visit us online at xcelerationmedia.com or on YouTube at youtube.com/xcelerationmedia.

Media Contact: sales@xcelerationmedia.com, 901-260-5910

About the author

Ben Shelton

Ben got his start at historic Riverside International Speedway. His accomplished motorsports media career includes journalist, race announcer, and on-air personality.
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