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VP Racing to Sponsor Prime Motivation

VP RACING TO SPONSOR PRIME MOTIVATION AS OFFICIAL FUEL

Program Promotes Career-Tech Education for Disconnected Youth

vplogoVP Racing Fuels today announced its support for Prime Motivation, a non-profit organization dedicated to helping disconnected youth stay in school and focus on future personal and career oriented goals.  As Official Fuel, VP will help support events staged by Prime Motivation on high school campuses to showcase customized vehicles with the latest aftermarket and high-tech products and gadgets. The vehicles facilitate discussion of the work and skills needed to customize the vehicles and associated career opportunities in the Automotive Industry.  Teens can participate in hands-on workshops, educational seminars, and demonstrations that cover topics such as mobile electronics, manufacturing, research & development, auto body, and more.

“The objective of Prime Motivation is to reduce the number of out-of-school, out-of-work youths by providing them with the opportunity to look, touch, hear and see the tour vehicles and the products installed in them,” said Donato Bonaquisto, Director of Marketing for VP Racing Fuels.  “It’s a fun, innovative, interactive strategy which promotes a positive message to motivate youths to further their education and seek vocational training as a possible career path to help lead them towards a path of self-sufficiency, and we’re proud to be a part of it.”

In a recent TV interview, Bill Montgomery, Business Development Director for Prime Motivation, had the opportunity to expound on the organization’s goals.  ”Every high school student and teacher should know what a screw driver looks like, where to find one, and how to use it,” said Montgomery. “VP Racing Fuels is one of the top performance brands in the world, so their support means a lot to the kids we work with and enhances our ability to accomplish our mission.”

More information about Prime Motivation is available at primemotivation.com.  For more information about VP Racing Fuels, visit VPRacingFuels.com.

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About Prime Motivation
Young people who lack basic high school education, postsecondary education or vocational credentials face an ongoing uphill battle in the competition for work. These young people are not only missing out on an education, but they also are missing the vital psychosocial support and protection that is integral to their well-being and survival.  Prime Motivation works diligently to address this problem through offerings of innovative Career and Educational Expos which expose disadvantaged youth to:

  • Diverse careers in various industries
  • Local employers
  • Developments of the latest technologies
  • Business Schools and Universities
  • Workshops and seminars, motivating and stimulating youth interest in making informed decisions on their future
  • Valuable labor market resources and financial aid information

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Formula Drift, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also recently launched VP Racing FASTLUBE quick lube facilities.  In addition, VP markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com.


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