PFC Brakes Expand Involvement with LOLMDS


Performance Friction – an industry leading manufacturer of brake calipers, rotors, and pads for a variety of braking applications – has expanded their partnership with the Lucas Oil Late Model Dirt Series in 2017.

The PFC Brakes Pole Award will recognize the driver who starts on the pole of each main event. In addition, the driver who earns the most pole awards throughout the season will receive a cash award at the series’ year-end awards banquet.

“PFC is excited to be entering in its third year with the Lucas Oil Late Model Dirt Series,” said Randy Keene, Short Track Technical Sales at PFC Brakes. “This year we wanted to add a little more excitement with our involvement by introducing the ‘PFC Brakes Pole Award,’ including an end of year cash award to the driver that earns the most poles throughout the season. We feel the Lucas Oil Late Model Dirt Series provides the most exciting events and attracts the best drivers and teams across the country. With that said, it allows us to showcase our products and provide technical support to the most demanding dirt late model series in the country.”

PFC Brake

PFC Brakes manufactures the best brake packages on the market. With More Championships than Any Other™, PFC Brakes is proud to bring forward the ZeroDrag™ ZR94 and ZR24 caliper packages with V3 ZeroFailures™ discs and CarbonMetallic® pads to the dirt market. With internal cross over tubes, lighter weight per corner, and increased stiffness, PFC guarantees It’s Quicker™. NO COMPROMISES™.

“We’re thrilled to build on our great working relationship with PFC Brakes,” said Rick Schwallie, Lucas Oil Late Model Dirt Series Director. “Their added involvement with the PFC Brakes Pole Award simply adds to the excitement each week for drivers and fans alike.”

Additional information about PFC Brakes and their products may be obtained at:

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