Our friends at Mahle sent us over one the greatest racing ads that I think I have ever seen. What impressed me so much with this ad is:
Dirt Track Racing IS the heart of racing. All racing. That Euro F-1 stuff doesn't count. IRL Honda engines don't count. Asphalt... well, that's a little better, as long as it's stock cars.
Rarely do I see a major company advertise to the grass roots, everyman racer. The Saturday night Dale Earnhart guys. Mahle got it right with this ad.
The photo in the picture shows what happens in anytown, USA on every Saturday night. I've seen this same action at our local tracks of Victorville and Perris just about every night I go there.
Check this out:
That picture says it all.
Mahle's earned my deepest respect with this one.
Check out this kick ass video on Mahle's 3D engine. I'd like to see a dirt track motor in this format! Of course, dirt track engines need a little more hardcore background music.
Source:
Mahle