PRI 2012: Powermaster Brings Reliability To The Track

Powermaster Performance is no stranger to starting your car and keeping it running through advanced starter and alternator technology and manufacturing. Hot Rods, musclecars, and customs to full on track cars – Powermaster does it all.

At this year’s Performance Racing Industry (PRI) Show, Powermaster unveiled their new quicker, lighter, AND stronger 2300cc 2.3L Ford ultra-torque starter. We spoke with Brady Basner, Sales and Marketing Manager from Powermaster to get the scoop on the new XS Torque 2300cc and what makes it so special. “The average racer can go through 3 or 4 starters or more during a season. This is an easy upgrade that’s often overlooked, but makes all the difference in reliability and performance where it counts.”

Basner explains some of the intimidation factor that comes with this package, as the engines fire right up on the track without whine or embarrassing multiple turnovers – but more than that, it’s the internal and external improvements that make this upgrade a no brainer adding both reliability and performance.

Internal And External Features:

  • Steel gear eliminates breakage
  • 4.5:1 gear ratio helps spin engine faster
  • Heavy-duty clutch assembly
  • Heavy-duty bearing supported
  • Billet aluminum mounting block eliminates “kickback” breakage
  • 360-degree adjustable info-clock feature

No matter what your racing preference; drag racing, circle track, asphalt or dirt, Powermaster has the performance starter or alternator for your specific needs and application. Give them a call at (630) 957-4019 or check out their Facebook page to see the latest and greatest from the pros at Powermaster.

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About the author

Mike Alexander

With over a decade of automotive print and editorial experience, Mike Alexander enjoys shooting and writing about cars, and has several projects cars in his stable.
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